| THE OUTCOME
The experts from State of Wow have set high standards for giving days in higher education. From the record-breaking results for Purdue Day of Giving in 2019, raising $41.6 million from 21,420 gifts, to the first-ever NC State Day of Giving, raising $13.5 million from 10,810 gifts, State of Wow has worked to create an infrastructure that delivers results.
| THE GOAL
To bring in big numbers, of course. This may seem unattainable for your institution or not-for-profit, but State of Wow has developed a process that has consistently led the institutions they work with to success.
| THE STRATEGY
CAMPUS-WIDE COMMITMENT
Engage and excite your entire community – internal and external. Utilize your institutions social media channels, implement a robust email communications plan, and involve all areas of your organization in your day.
ENGAGE MAJOR GIFT OFFICERS
Giving days are a great way to create a strong call-to-action for a large contribution. Provide your major gift officers with tools that set them up for success.
CREATE A UNIFYING MESSAGE
Provide consistency throughout your campaign with a theme or message that resonates with your entire institution (tip: review your fight song or well-known verses or documents for your organization for inspiration). When everyone is singing the same song through their communications and social media channels, your audience will know the lyrics and will respond loudly.
BUILD A TOOLKIT
Create a hub with digital, print, and brand resources. Having a one-stop shop for all marketing and communications materials sets your units, and ambassadors, up to help you have a successful event.
IMPLEMENT GAMIFICATION
Everyone loves a little friendly competition! Using game theory to fuel your event delivers easy, and timely, social content for your participating units (example: “Help us get three more gifts and beat athletics); encourages multiple gifts; and creates user-generated content and messaging for your institution to use year-round.
If you would like more information on any of our takeaways, fill out our quick contact form and our team will reach out to you directly!